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Which of the Following Statements About Conventional Marketing Is Not

Question 66

Multiple Choice

Which of the following statements about conventional marketing is not true?


A) In conventional marketing, marketing is seen as an objective, dispassionate science.
B) In terms of risk perspective, conventional marketers seek risk minimization.
C) In conventional marketing, customers are viewed as sources of intelligence and feedback.
D) In conventional marketing, the role of a marketer is that of internal and external change agent.

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