It is common for real estate firms to identify submarkets, such as property types or particular sections of a city, in which they can specialize and concentrate their transaction activity. This practice is referred to as:
A) internet marketing
B) open listing
C) discount brokerage
D) market segmentation

Question

Quizplus · Accepted Answer

Market segmentation refers to the practice of identifying specific submarkets within the real estate industry in order to specialize and focus on certain types of transactions. This allows firms to develop expertise in a particular area and better serve clients looking for properties in that submarket.

It Is Common for Real Estate Firms to Identify Submarkets