Many theme parks charge an entrance fee and a per-ride fee equal to zero.This is an example of
A) bundling.
B) two-part pricing.
C) group price discrimination.
D) perfect price discrimination.

Question

Quizplus · Accepted Answer

This is an example of two-part pricing because there are two parts to the pricing strategy: an entrance fee and a per-ride fee. The entrance fee is the fixed part of the pricing strategy, while the per-ride fee is the variable part.

Many Theme Parks Charge an Entrance Fee and a Per-Ride