A photograph processing machine company requiring customers who buy a processing machine to purchase chemicals and photographic paper from it is an example of
A) bundling.
B) a requirement tie-in sale.
C) nonlinear pricing.
D) two-part pricing.

Question

Quizplus · Accepted Answer

This is an example of a requirement tie-in sale, which means that customers are required to purchase additional products or services from the company in order to use the machine they have purchased. In this case, customers must buy chemicals and photographic paper from the company. This is a common tactic used by companies to increase sales and revenue.

A Photograph Processing Machine Company Requiring Customers Who Buy a Processing