A firm's advertising can help rivals
A) if it focuses on a general problem that the product addresses.
B) if it focuses on a secret ingredient that only this firm possesses.
C) if rivals do not advertise.
D) if rivals advertise.

Question

Quizplus · Accepted Answer

Advertising that focuses on a general problem can increase overall market demand or awareness for a type of product, which can indirectly benefit competitors by expanding the size of the market or making consumers more aware of the problem that these products solve.

A Firm's Advertising Can Help Rivals