The effect on total market demand from the advertising of a specific brand will
A) always be positive.
B) always be negative.
C) often be positive.
D) often be negative.

Question

Quizplus · Accepted Answer

The effect of advertising on total market demand depends on various factors like the type of product being advertised, consumer preferences, market competition, etc. In some cases, advertising can create awareness and demand for a specific brand, leading to an increase in total market demand. However, in other cases, advertising may simply shift demand from one brand to another, resulting in no change or negative effects on total market demand. Therefore, the effect of advertising on total market demand is often positive, but it can also be negative depending on the circumstances.

The Effect on Total Market Demand from the Advertising of a Specific