A firm advertising using an expensive,famous spokesperson is often
A) aimed to raise rivals' costs.
B) used to increase the total market demand.
C) used to steal customers from rivals.
D) used to focus on general problems the product addresses.

Question

Quizplus · Accepted Answer

Using a famous spokesperson is a strategy often employed to make a brand more appealing compared to its competitors, thereby attracting customers from those rivals.

A Firm Advertising Using an Expensive,famous Spokesperson Is Often