Dweeby Manufacturing has noticed a steady decline in product sales this last quarter. Their marketing traditionally focused on appealing to women, but an increasing number of men are now doing the household shopping and chores. In response, they are shifting their marketing campaign. Dweeby Manufacturing is adapting to which organizational force for change?
A) management changes
B) demographic characteristics
C) social and political pressures
D) technological advancements

Question

Quizplus · Accepted Answer

Dweeby Manufacturing is adapting to changes in demographic characteristics, as they are shifting their marketing campaign to appeal to an increasing number of men doing household shopping and chores, which reflects a change in the demographic makeup of their customer base.

Dweeby Manufacturing Has Noticed a Steady Decline in Product Sales