Pearle runs her small business with an iron fist. She feels that her employees should know on a regular basis how they are doing with regard to their performance and with reaching the strategies and goals that she has laid out. Although it sounds like a tough work environment, her employees are happy because they have a high sense of involvement and security. What flow of communication direction does Pearle's business have?
A) lateral
B) horizontal
C) downward
D) upward

Question

Quizplus · Accepted Answer

Pearle's approach to communication, where she provides regular feedback on performance and goals, is indicative of downward communication. This is where information flows from higher levels of an organization's hierarchy to lower levels, typically involving directives, performance feedback, and goal setting.

Pearle Runs Her Small Business with an Iron Fist