In a 2015 Neilson survey, almost two thirds of consumers said that they would pay for more sustainable products.

Name: In a 2015 Neilson survey, almost two thirds of consumers said that they would pay for more sustainable products.
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In various surveys, including those by Nielsen, a significant portion of consumers have indicated a willingness to pay more for products that are deemed sustainable or environmentally friendly, reflecting a growing trend towards eco-conscious consumer behavior.

In a 2015 Neilson Survey, Almost Two Thirds of Consumers