Most companies rely on a dedicated team or individual to take care of their social media. Breaking apart this traditional way of working, Miles set out to create a platform to help businesses include their entire workforce in online campaigns. Working on the premise that anyone engaged with the business might have positive ideas about how to promote the company, the system enables management to set competitions and prizes to encourage everyone to suggest ideas for social media initiatives. As well as boosting employee motivation, Miles helps businesses to take full advantage of the ______ of their staff.

Question

Quizplus · Accepted Answer

The context suggests that the platform is designed to harness the creative potential of the entire workforce for social media initiatives.

Most Companies Rely on a Dedicated Team or Individual to Take