Chris is the CEO of Chris's Finest Soda. Chris's only product for the past 5 years has been Mountain True Soda. Over the past year, however, Mountain True sales have stalled for the first time. Chris decides to add a cherry flavoring to the Mountain True Soda and is calling the soda Cherry Mountain True. This be an example of what type of innovation?
A) people
B) exploratory
C) exploitative
D) process
Correct Answer:
Verified
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