Content Analysis Is a Technique That Involves

Content analysis is a technique that involves:

A) the systematic analysis of communication in which researchers organize responses in order to summarize the substance of the communication.
B) the process of using multiple techniques to assess the same information.
C) an examination of the natural patterns of dialogue that focuses on features such as turn taking, gaze direction, and how speakers sequence speech.
D) using numbers and statistics to objectively examine associations between variables, predict outcomes, and make comparisons.