Content analysis can be used on all of the following data formats, EXCEPT:
A) magazine articles.
B) today's weather.
C) speeches.
D) advertisements.

Question

Quizplus · Accepted Answer

Content analysis is a research tool used to determine the presence of certain words, themes, or concepts within some given qualitative data (i.e., text). It can be applied to texts such as magazine articles, speeches, and advertisements, which contain communicative content that can be analyzed. Today's weather, however, does not fit into this category as it is quantitative data that describes atmospheric conditions and does not contain thematic or conceptual content suitable for content analysis.

Content Analysis Can Be Used on All of the Following