A campaign manager is trying to ascertain how her client is doing in the field. She decides to conduct a _____ to allow voters to openly discuss the pros and cons of her candidate.
A) poll
B) case study
C) focus group
D) visual ethnography

Question

Quizplus · Accepted Answer

A focus group is a research method used to gather feedback and opinions from participants in a structured but open discussion, making it the correct choice for a campaign manager wanting to understand voters' views on her candidate.

A Campaign Manager Is Trying to Ascertain How Her Client