Dr. Yolanda's previous studies were negatively affected by the social desirability bias. Dr. Yolanda plans to do which of the following to minimize the likelihood of social desirability bias among participants in her current study?
A) provide adequate compensation for participation
B) design the study in accord with the ethical principle of justice
C) ensure confidentiality
D) have participants sign their name to each page of the questionnaire

Question

Quizplus · Accepted Answer

Ensuring confidentiality helps minimize social desirability bias because participants feel safer to provide honest responses when they believe their answers cannot be traced back to them.

Dr Yolanda's Previous Studies Were Negatively Affected by the Social