(Scenario I) The researchers in Scenario I recruited participants by taking out an ad in the local newspaper. This method of obtaining participants is most accurately described as:
A) simple random sampling.
B) probability sampling.
C) convenience sampling.
D) purposive sampling.

Question

Quizplus · Accepted Answer

This method is considered convenience sampling because the researchers are using an easily accessible group (newspaper readers) to find participants, rather than selecting from the entire population in a way that gives each individual an equal chance of being chosen.

(Scenario I) the Researchers in Scenario I Recruited Participants by Taking