In a study examining the impact of music in a store on consumer buying behavior, which of the following would most accurately be identified as the independent variable?
A) buying behavior
B) consumer
C) product being purchased
D) music

Question

Quizplus · Accepted Answer

The independent variable is the one that is manipulated or changed in an experiment to see if it has an effect on another variable. In this case, the music in the store is being changed or manipulated to see its impact on consumer buying behavior, making it the independent variable.

In a Study Examining the Impact of Music in a Store