Dr. Tully was explaining to his research students the sampling procedures as they relate to focus groups. Dr. Tully stated that the ideal would be to select _____ in order to best reflect the community represented.
A) large area probability samples
B) large cluster samples
C) small random samples
D) small snowball samples

Question

Quizplus · Accepted Answer

Small random samples are ideal for focus groups as they can provide a representative cross-section of the community while being manageable in size for in-depth discussion.

Dr Tully Was Explaining to His Research Students the Sampling