Dr. Tonil has identified key themes from the transcription of his focus group session last week. As a qualitative researcher Dr. Tonil conducted a(n) _____ in order to identify key themes.
A) factor analysis
B) ANOVA
C) content analysis
D) cluster analysis

Question

Quizplus · Accepted Answer

Content analysis is a qualitative research method used to identify patterns, themes, or meanings within qualitative data, such as transcripts from interviews or focus groups. Dr. Tonil's activity of identifying key themes from the transcription aligns with this method.

Dr Tonil Has Identified Key Themes from the Transcription of His