All of the following are considered advantages to focus groups, EXCEPT:
A) they can generate a high volume of content.
B) there is an inability to generalize to other populations.
C) they are quick and efficient.
D) the researcher can analyze group member interaction.

Question

Quizplus · Accepted Answer

Focus groups are qualitative research methods that allow for in-depth discussions and can generate a high volume of content (A), are relatively quick and efficient compared to some other methods (C), and allow researchers to observe and analyze interactions between group members (D). However, because they typically involve a small, non-random sample of people, their results cannot be easily generalized to broader populations, which is not considered an advantage but rather a limitation (B).

All of the Following Are Considered Advantages to Focus Groups