Dr. Olip is using a two-way ANOVA to examine how different candy companies' advertising mediums affect candy sales. Dr. Olip wants to examine the mean of the dependent variable for participants who like Cadbury the best and also like print media the best. Dr. Olip will be referring to:
A) cell mean.
B) marginal mean.
C) mean squares.
D) sum of squares.

Question

Quizplus · Accepted Answer

The mean of the dependent variable for a specific combination of levels of the independent variables (in this case, those who prefer Cadbury and print media) is referred to as a cell mean in the context of a two-way ANOVA.

Dr Olip Is Using a Two-Way ANOVA to Examine How