Randall is interested in using his psychology classmates to test various brand name and off-brand cereals for his marketing class. He has approximately 75 people in his class. Which type of design is Randall using?
A) within-subjects design
B) between-subjects design
C) mixed factorial design
D) correlational design

Question

Quizplus · Accepted Answer

Randall is using a within-subjects design because each participant in his study will be exposed to and test more than one type of cereal, allowing for direct comparison of their responses to different conditions (brand name vs. off-brand cereals) within the same individuals.

Randall Is Interested in Using His Psychology Classmates to Test