Imagine that you are a fundraiser for the Susan G. Komen cancer foundation. When planning for an upcoming speech you remember the availability heuristic and decide to devote the majority of time to a _____ rather than _____.

Question

Quizplus · Accepted Answer

The availability heuristic suggests that people are more likely to be influenced by information that is more readily available or memorable to them. A moving testimonial from a cancer survivor is likely to be more impactful and memorable than charts and statistics, making it a more effective choice for influencing the audience.

Imagine That You Are a Fundraiser for the Susan G