You know that people are often more generous when donating to a cause after seeing a moving photograph than hearing impersonal statistics. In this case, research on the _____ confirms that a picture is worth a thousand words.
A) representativeness heuristic
B) availability heuristic
C) better-than-average effect
D) hindsight bias

Question

Quizplus · Accepted Answer

The availability heuristic explains how people make judgments about the probability of events based on how easy it is to think of examples. A moving photograph makes the situation more vivid and easily imaginable, thus people are likely to feel more compelled to donate due to the increased emotional impact and perceived immediacy of the need.

You Know That People Are Often More Generous When Donating