The definition of marketing implies that ____ should receive benefits from exchange relationships.
A) only customers
B) only businesses
C) company management
D) both customers and marketers
E) only the most important customers

Question

Quizplus · Accepted Answer

The definition of marketing includes the concept of exchange relationships, which implies that both parties involved in the exchange should receive benefits. Therefore, both customers and marketers should receive benefits from these relationships.

The Definition of Marketing Implies That ____ Should Receive Benefits