The Church of the Latter Day Saints has used advertising for many years, airing a commercial TV spot that shows parents actively playing games with their children. The Church is using marketing to promote its

Question

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The Church of the Latter Day Saints is using advertising to promote its ideas, specifically the idea of family values and the importance of spending time together. The commercial does not promote any goods or services, and it is not a production or an experience being sold.

The Church of the Latter Day Saints Has Used Advertising