You believe one of the most effective ways to remind your staff about key marketing concepts and objectives is to give them desk plaques with simple phrases. You want to create a phrase that reminds them that their primary focus should be creating customer value.
Which of the following phrases best tells the story of what customer value is?
A) "Customer Benefits = Customer Value - Customer Costs"
B) "Customer Value = Customer Benefits + Customer Costs"
C) "Customer Costs Customer Benefits = Customer Value"
D) "Customer Value = Customer Benefits - Customer Costs"
E) "Customer Value = Customer Benefits = Customer Costs"

Question

You believe one of the most effective ways to remind your staff about key marketing concepts and objectives is to give them desk plaques with simple phrases. You want to create a phrase that reminds them that their primary focus should be creating customer value.
Which of the following phrases best tells the story of what customer value is?
A) "Customer Benefits = Customer Value - Customer Costs"
B) "Customer Value = Customer Benefits + Customer Costs"
C) "Customer Costs > Customer Benefits = Customer Value"
D) "Customer Value = Customer Benefits - Customer Costs"
E) "Customer Value = Customer Benefits = Customer Costs"

Quizplus · Accepted Answer

Option D accurately describes the formula for customer value, which is the customer's perceived benefits minus their perceived costs. It emphasizes the importance of creating value for the customer by maximizing benefits and minimizing costs.

You Believe One of the Most Effective Ways to Remind