To Fully Appreciate What an Effective Marketing Concept Means to the Firm

To fully appreciate what an effective marketing concept means to the firm, the marketer must first understand that _______________ is the major focus of the marketing concept. This in turn should enable the firm to _______________. Ultimately, this all leads to _________________.

A) customer satisfaction; earn long-term profits; increased shareholder value
B) securing management; earn long-term profits; management continuity
C) employee satisfaction; earn long-term profits; positive labor relations
D) selling products; earn long-term profits; organizational stability
E) regulatory compliance; earn long-term profits; reduced regulatory costs