Ruth owns a company that sells snowboards. During the winter, she sells so many snowboards that she constantly has to restock. However, Ruth always seems to have dozens of snowboards left in inventory once spring hits and demand falls rapidly. To try and sell these excess snowboards, Ruth offers steep discounts on her products, invests heavily in advertising to make consumers aware of the discounts, and instructs her in-store salespeople to use strong persuasion tactics to convince them to purchase the remaining snowboards. During this period of time, what type of orientation is Ruth embracing?
A) Production
B) Sales
C) Market
D) Promotion
E) Marketing concept

Question

Quizplus · Accepted Answer

Ruth is embracing a sales orientation, as indicated by her focus on selling excess inventory through discounts, advertising, and persuasion, rather than adapting her product or marketing strategies based on consumer demand or needs.

Ruth Owns a Company That Sells Snowboards