Business decisions made in creating a marketing mix
A) are made before a target market is identified.
B) are unchangeable once they are agreed on by management.
C) are only as good as the organization's understanding of the needs of the target market.
D) usually take place when a strategic window is open.
E) must always be consistent with the firm's opportunities.

Question

Quizplus · Accepted Answer

Business decisions made in creating a marketing mix must be based on the organization's understanding of the needs and preferences of the target market. If the organization's understanding of the market is inaccurate, the marketing mix will be less effective. It is crucial to continually evaluate and adjust the marketing mix based on feedback from the target market.

Business Decisions Made in Creating a Marketing Mix