Marketing managers can take each of the following corrective actions for reducing a discrepancy between established performance standards and actual performance except
A) improving actual performance.
B) reducing the performance standard.
C) totally changing the performance standard.
D) changing the marketing strategy.
E) coordinating a new step in performance analysis.

Question

Quizplus · Accepted Answer

Corrective actions for reducing discrepancies between established performance standards and actual performance typically involve adjusting actual performance, modifying performance standards, or altering strategies. Coordinating a new step in performance analysis does not directly address the discrepancy but rather investigates it further.

Marketing Managers Can Take Each of the Following Corrective Actions