The Coca-Cola Company has recognized the significant increase in population diversity within the U.S. soft-drink market. Which one of the following best illustrates the company's integration of this knowledge into its marketing strategy?
A) Ads featuring nostalgic Americana
B) Bonus coupons in Coca-Cola twelve-packs
C) Ads featuring Hispanic actors and Tejano music
D) Ads in The New Yorker and Reader's Digest
E) Ads aimed at children

Question

Quizplus · Accepted Answer

The inclusion of Hispanic actors and Tejano music in advertisements shows that Coca-Cola is aware of the increase in diversity within the U.S. soft-drink market and is actively targeting the Hispanic demographic.

The Coca-Cola Company Has Recognized the Significant Increase in Population