Marketers who view political forces as being beyond their control are taking a(n) ____ response toward these forces.
A) reactive
B) aggressive
C) proactive
D) competitive
E) liberal

Question

Quizplus · Accepted Answer

A reactive response implies that the marketer is responding to external forces, in this case, political forces, instead of taking proactive measures to either mitigate or take advantage of these forces.

Marketers Who View Political Forces as Being Beyond Their Control