____ competitors are the most significant to marketers because buyers see the different products of these firms as direct substitutes for each other.
A) Oligopolic
B) Total budget
C) Generic
D) Product
E) Brand

Question

Quizplus · Accepted Answer

Brand competitors are considered the most significant to marketers because their products are seen as direct substitutes for each other by buyers, indicating a direct competition in the same product category or brand space.

____ Competitors Are the Most Significant to Marketers Because Buyers