Volkswagen is planning its promotional strategy for its Passat model. When compared to others in its class, the Passat has average gas mileage, better comfort ratings, more leg room, better interiors, average dependability, and is made in its plants in Tennessee. Which of the following attributes of a Volkswagen Passat would be most appropriate to emphasize in television commercials during an economic recession?

Question

Quizplus · Accepted Answer

During an economic recession, consumers tend to value products made in their own country, as it helps to support and stimulate the domestic economy. Therefore, emphasizing that the Passat is made in the U.S.A. would be the most appropriate attribute to promote.

Volkswagen Is Planning Its Promotional Strategy for Its Passat Model