Consumer confidence and willingness to spend begins to increase during periods of ____, and marketers must remain very flexible to make the necessary adjustments.
A) depression
B) prosperity
C) recovery
D) growth
E) recession

Question

Quizplus · Accepted Answer

During periods of recovery, the economy starts to improve after a recession or depression, leading to increased consumer confidence and spending. Marketers need to adapt to these changes to capitalize on the improving economic conditions.

Consumer Confidence and Willingness to Spend Begins to Increase During