Scenario 3

Scenario 3.1 Use the following to answer the question.
Meyers Sporting Goods, a national chain, has been doing business with Soljur Sports, a manufacturer of skateboards, for several years. Recently, it came to the attention of Meyers' financial director that the average cost per Soljur Sports skateboard had substantially increased over that of the previous year. The financial director asked the marketing department if they knew what the Soljur skateboards cost at competing sporting goods stores, to see if they too were likely hit with a higher cost.
The marketing department found that the Soljur skateboards were priced at $15 less in the competing store than at Meyers. The financial director found that Soljur Sports was selling a similar number of skateboards to one of Meyers' competitors for $10 less per skateboard. The attorney for Meyers Sporting Goods immediately filed a complaint with the Federal Trade Commission.
Refer to Scenario 3.1. Suppose that a customer has a complaint against Soljur Sports stores. He files a complaint with the Better Business Bureau. What action could the BBB take against Soljur if the complaint was substantiated and Soljur did not change the offending practice?

A) Issue a cease-and-desist order.
B) Seek a $10,000 monetary penalty.
C) Issue a warning to consumers through the local newspaper.
D) Order Meyers to make restitution.
E) Seek a $5,000 monetary penalty.