Any time an activity causes managers or consumers to feel manipulated or cheated, a marketing ethics issue exists, regardless of the legality of that activity.

Question

Quizplus · Accepted Answer

Marketing ethics go beyond legalities and involve the morality and values of the organization. If an activity makes consumers or managers feel deceived, even if it is legally permissible, it can raise ethical concerns.

Any Time an Activity Causes Managers or Consumers to Feel