According to the text, marketing ethics refers to principles and standards that define
A) improper behavior in marketing.
B) acceptable conduct in society.
C) improper behavior in business.
D) acceptable conduct in marketing.
E) acceptable conduct in general.

Question

Quizplus · Accepted Answer

The text specifically mentions "marketing ethics" which implies that the principles and standards being referred to are specifically related to marketing. Therefore, the best choice is D - acceptable conduct in marketing.

According to the Text, Marketing Ethics Refers to Principles and Standards