A marketing ethics issue likely exists when
A) company members disagree about a marketing decision.
B) an activity does not benefit the organization but benefits the environment.
C) an activity results in increased prices for the consumer.
D) a consumer is dissatisfied with a marketing decision.
E) an individual or organization must choose from among several actions that must be evaluated as right or wrong.

Question

Quizplus · Accepted Answer

When an individual or organization must choose from among several actions that must be evaluated as right or wrong, a marketing ethics issue likely exists. This involves assessing the morality of potential marketing decisions and weighing the impact on stakeholders, including customers, employees, and the wider community. Such considerations include whether the decision is legal, fair, truthful, and socially responsible. A marketing ethics issue is not necessarily related to disagreements among company members, consumer satisfaction, or changes in prices. It is more concerned with the ethical implications of marketing decisions and their impact on society.

A Marketing Ethics Issue Likely Exists When