Scenario 4.2 Use the following to answer the question.
WhiteWave Foods, producer of brands such as Silk Soymilk, specializes in manufacturing innovative and nutritious food products. Silk Soymilk was first launched in 1996 and is committed to the health of its customers, as well as the health of the planet. At Silk, they have offset all of their energy consumption with wind power, preventing over 16,000 tons of greenhouse gases from entering the atmosphere each year. Silk Soymilk is made from a mixture of organic and natural, non-genetically-modified soybeans, reducing the amount of pesticides in the air, soil, and water. Since 2002 they have been sponsoring the FarmAid concert, whose mission is to keep family farmers on their land and ensure a safe, healthy food supply for all Americans.
Refer to Scenario 4.2. Silk Soymilk's use of organic, non-genetically-modified soybeans in its product is an example of
A) green marketing.
B) social consciousness.
C) ethical responsibility.
D) cause-related marketing.
E) corporate benevolence.

Question

Quizplus · Accepted Answer

Silk Soymilk's use of organic, non-genetically-modified soybeans is an example of green marketing, as it focuses on environmentally friendly practices and products.