For the Christmas season, a major toy retailer decided to donate to Angel Tree, an organization that provides gifts to the families of those who are incarcerated. The retailer claimed that it would donate 10 percent of the proceeds of all toys sold in the month of December to the Angel Tree organization. This is an example of ________________.

Question

Quizplus · Accepted Answer

This is an example of cause-related marketing, where a company ties its sales to a charitable cause, in this case, donating a percentage of toy sales to Angel Tree.

For the Christmas Season, a Major Toy Retailer Decided to Donate