Marketing Research Is Best Defined as

Marketing research is best defined as

A) the systematic design, collection, interpretation, and reporting of information to help marketers solve specific marketing problems or take advantage of market opportunities.
B) a framework for the day-to-day management and structuring of information gathered by marketers.
C) the use of tools and methods to measure and interpret the effectiveness of a firm's marketing activities.
D) the collecting of data from secondary sources and internal documents.
E) an intuitive process for making decisions based on personal knowledge and experience to take advantage of market opportunities.