Marketing research is a process designed to gather information
A) exclusively about a company's customers.
B) from the company's database.
C) not currently available to decision makers.
D) about the needs and desires of employees.
E) concerning the interpretation of the company's sales goals.

Question

Quizplus · Accepted Answer

Marketing research is a tool used to gather information that decision-makers do not currently have. This information can help them make informed decisions about their company's marketing strategy, product development, or other business decisions. Marketing research is not exclusively about a company's customers or employees, nor is it limited to the interpretation of sales goals. While a company's database can be a valuable source of information, marketing research is typically used to collect data that is not already available in the database.

Marketing Research Is a Process Designed to Gather Information