All of the following are steps in the marketing research process except
A) collecting data.
B) interpreting research findings.
C) designing the research project.
D) reporting research findings.
E) understanding your customer.

Question

Quizplus · Accepted Answer

Understanding your customer is not a step in the marketing research process, rather it is a foundation for conducting the research. The actual steps include designing the research project, collecting data, interpreting research findings, and reporting research findings.

All of the Following Are Steps in the Marketing Research