Students from a marketing research class are involved in a project about the level of sleep, exercise, and stress individuals experience. They have decided to collect data from three student-center areas on campus. When they analyze their data, they find the responses are very similar across the three areas. The students feel comfortable they have achieved which of the following with regard to their data?

Question

Quizplus · Accepted Answer

The fact that the responses are very similar across the three student-center areas suggests that the data is reliable, meaning that the results are consistent and can be replicated. However, this does not necessarily mean that the data is valid (meaning that it accurately measures what it is intended to measure), or that there is a causal relationship between the variables being studied. Sampling accuracy and measurability are also not necessarily indicated by this finding.

Students from a Marketing Research Class Are Involved in a Project