Time Warner Cable uses its sales reports broken down by geographic regions as part of its marketing research to determine which markets are most rapidly adopting high-speed Internet connections. In this example, Time Warner Cable is using

Question

Quizplus · Accepted Answer

Time Warner Cable is utilizing its own sales reports, which are data already collected and available within the organization, for analysis. This makes it internal data. Since the data was not collected for the specific purpose of this research but is being used for analysis, it is considered secondary data.

Time Warner Cable Uses Its Sales Reports Broken Down by Geographic