Carmen has been hired by a market research company to collect data about the drinking habits of 25- to 35-year-old urban professionals. Carmen is to go to "happy hour" with a group of individuals and observe what type of alcoholic beverages they order, how often, and what brands. The data that Carmen will obtain is ______ and she will use ______ in its collection.

Question

Quizplus · Accepted Answer

Carmen is collecting primary data since she is collecting it herself in a firsthand way. She will be using ethnographic techniques since she will be observing and recording the behaviors of individuals in a social setting.

Carmen Has Been Hired by a Market Research Company to Collect