Bart's Appliance Center owner Ron Bart feels that his organization has access to a great deal of information generated both inside and outside the firm, but much of this information is presently going to waste. Apparently, Bart needs to develop a

Question

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Bart needs to develop a marketing information system (MIS) to effectively collect, process, and analyze both internal and external information. An MIS will provide Bart with a framework to organize and manage data, allowing him to make better-informed marketing decisions. The other options are not as appropriate as they do not address the issue of information management as comprehensively as an MIS does.

Bart's Appliance Center Owner Ron Bart Feels That His Organization